The director of the Pura Group Indonesia, a large company located in the Central Java town of Kudus, some 50 kilometers east of Semarang, was recently chosen as a member of the World Entrepreneurship Forum.
The forum, overseen by French President Nicolas Sarkozy, is organized by the Emylon Business School in France, one of the best business schools in Europe, and KPMG, one of the four big auditors in the world together with Ernst&Young, Pricewaterhouse Coopers and Deloitte.
The forum members include world leaders, entrepreneurs, government policy makers, academics and experts from all over the world.
The selection of forum members is conducted very carefully, with the number limited to only 70 people who each have international repute. In Asia, there are only 20 registered members of the World Entrepreneurship Forum.
The success story of the man, who works until 3 a.m. every day, can be seen from his company's success. Supported by strong engineering teams and fresh innovations, Pura Group Indonesia has survived, even during the 1998 crisis, when many other companies have collapsed.
The company produces, among other things, hologram applications that are printed directly on to aluminum packaging and blister medicine packs, as well as scratch holograms for covering the numbers on prepaid cell-phone cards.
The company has also modified an offset one-color printing machine so it can handle intaglio printing using two or four colors. These innovations are believed to be the first of their kind in the world.
The company's others achievements include the production of NCR carbonless paper -- copy paper without carbon -- from what is said to be the first NCR production plant in a tropical country.
Lately, the company's other special products have included the development of an integrated anti-counterfeit security system involving the production of security paper. This material is usually used for printing paper money.
The company is currently printing money for an African country.
In Indonesia, the Pura Group is also a cell-phone voucher-card producer that uses smart technology for contact and contact-less cards.
With some products, which are based on the anti-counterfeit security systems, the results can be seen on paper money. Apart from holograms, there are also watermarks.
In 2001, the company received 10 awards within the country and six overseas awards in the fields of holography, exports and technological change.
Jacobus won the Indonesian Entrepreneur of The Year award in 2006 from Ernst & Young, and at the same time became a member of the World Entrepreneur of The Year Academy in 2007.
Jacobus is the third-generation manager of the family company, which was established in 1908. In the beginning, it was only a small printing company with no more than eight employees. Jacobus' father took over the business; by 1970, the printing company had 35 workers and Jacobus then took the lead.
The company grew fast, entering new markets within Indonesia and overseas, and became a well-respected printing and packaging industry leader in Southeast Asia.
"Even when you succeed, do not become arrogant. Because arrogance hurts us and other people. A boss shouldn't be arrogant. There should be mutual respect. Listen to other people. We have to learn from below. If you want to work together, give it your full heart," Jacobus said.
"A wicked person who is clever is more dangerous than one who is stupid ..."
Diam-diam ternyata ada orang Indonesia yang mendapat kehormatan begitu tinggi diakui sebagai think tank untuk World Enterpreneurship Forum karena kerja kerasnya.Hidup Indonesia!!
Jacobus Busono: Making his mark in business
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