According to Gartner, customer relationship management (CRM) software is the fastest growing software market. CMR sales are expected to be in excess of $ 80 billion by 2025.

Clichés aside, we'll go straight to discussing the key attributes of CRM systems or customer relationship management systems. Engaging customers in a mature way, efficient processes combined with improved security and automated digital operations are key arguments in favor of implementing a CRM system for enterprises in various industries.